hugo boss competitionPosted: Sunday,12th July, 2009
11 July 2009
I decided to use “the generator” to make three different entries into the competition. When scrolling through I realised that there was actually text for the city Brisbane so I could not resist but put it on one of the advertisements. The category for the final round is “simply city” so the following three designs were my competition entries.
Using the bottle only on a gradient background and the tag line urban planet: simple and city.
Black and white only with hustle and bustle of the streets of “Brisbane” complete with the name Brisbane, the confusing map of streets (similar to Brisbane) in the shape of the bottle a requirement and the tag line “urban planet” to anchor the visual message with text.
A very different approach indeed. The background is created from a very enlarged surfboard and the rest of the elements: city, man, bottle, text and flags are all minimal colour scribbled elements which ties all in visually. There is a very vivid and lively colour palette which ties in the text: live it up.
These designs have all been put up on the site and the disclaimer did state that not all were going to be put up on the site. Maybe the three links will work but they may not correspond to the order on this page.