New Lakazdi.com

I have finally taken some time to create a new and improved website for Lakazdi.com. It is one of the new style single page “infinite” scroll which is really popular.

Tiny sneek peak: Lakazdi graphic design website.

wordpress redirect-lakazdi.com-2019

Challenges:

Some of the challenges here were in uploading a theme to a server to be able to use. Customising was fairly simple but some of the CSS in this particular theme was a bit buried or in the wrong place. A big tricky thing was realising how the site builder worked because sometimes the background colour was in an element but other times it was applied to the whole row. Choosing what to keep wasn’t to hard because I knew that I wanted some icons and some small bits of text. I wanted to make sure that the website gives skills and not a list of items I can create. This is because I have been pivoting my business to help other businesses with all their various material for marketing, not just one off project types.

Fun things:

It was fun to bring in the concrete texture that I have been using in my portfolio and in mock up samples to show to people. A super bonus of having WordPress.org now is that I get to have complete full control over these types of things. New new website has a custom font and that one and singular difference makes my website look like mine. It is such a specific looking font, is part of the logo and the tittle on the i is a diamond, the diamond in my background and logo. This font was very important to have.

Made for mobile:

This is the first time that I have had a website that is made with mobile devices in mind from the start. The other websites were always mobile as an after thought. So this means that some of the content blocks were ordered so that it flowed better on a mobile phone. There is usually a left and right column in my site which works in both contexts. Also, the testimonial pages is now swipe ready which is so much easier to “digest” than one long page full of scrolling.

Contact Form:

Previously I had my contact form on a different page. All the stats collected by not only wordpress but also google showed that not a single person clicked away from my home page in the past six-months. Super annoying since all my content was not on my website, including the contact form. So now the navigation is very simple and the contact form appears in my wordpress footer, meaning it is a the bottom of every single page on my site including at the end of all blog posts. I also removed any hurdles. I used to have five questions now it is just a tell me about your project box, and a robot checker.

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graphic design mockups

It has been really interesting for me to see how much the trend of print mockups has been on the internet as a way to showcase your work. Not so long ago when I first was adding portfolio items to behance I was using just screenshots of my files and now I take the time (which is getting quicker and quicker) to make mockup images. They really do tell the story better and are instantly recognisable. It is not until I see the two side-by-side that I realise this is a trend that will not be going away and this is something I am very happy with.

It certainly makes a difference when showing spreads of a book. Previously I felt the need to show the spine and edges otherwise there is no context.

using photoshop photo realistic mockup files to showcase your printed design work

I really do not think the difference is as profound with the cover but certainly, it is more obvious that this is a book cover and not a flyer or something else.mockups2But when showing something really quite big, like a billboard, the mockups are simply wonderful because it is so much easier to understand the scale in this context.

using photoshop photo realistic mockup files to showcase your printed design work


Trailers

Freelance photoshoot for a trailer hire depot.

Requirements: minimum 3 photographs of the depot (the premises, the stock, internal anything else) and one of the manager

The exact location of the depot is hard to determine as you approach it so the first photograph is of the road to get an idea of what you should see as you approach it.

 

street view

view approaching depot

the depot

inside the office

various trailers aka "stock shot"

Manager of the depot

 

All photographs taken on a Nikon D60, are manually exposed and unedited except the portrait of the manager (faux depth of field created in photoshop).


2012 Diary

I was so very unhappy with the diary I bought in 2011. I really liked the size it was as it fits in my handbag/utility belt and the idea that there was plenty of paper to just draw on. The downside was there was too much paper wasted tellling me which year it was and having lines that were too small to write in. It was the very standard diary shrunk to be about A7. I started redesigning a better diary just for me!

new 2012 diary created by Kassandra for Kassandra

new diary slipped into the old diaries cover

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  • There is bleed tabs to make the months easier to identify
  • Each month has a few lines to write on and a month view
  • Day to a page – plenty of writing/drawing space
  • Birthdays and Public Holidays have been printed in
  • Black and white printing and perfect bound
  • At the start is paper sizes, time zones (both info graphics) metric-imperial, school holidays
  • typeface is Minya Nouvelle

Wedding Book

I was very happy to hear that two good friends of mine were getting married and even more honoured to be the photographer at their wedding. The day went very well and the photographs turned out quite well despite being in the harsh Queensland afternoon sun.

As an extra special present to my two friends, and their family, I took the best photographs and created a photobook for them.

cover of wedding book designed by Kassandra

cover of wedding book

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I had a lot of fun taking the photographs and lots of fun creating the book but the most fun was the reaction of the new bride, she loved them. I have already been told that the people she has shown it to have really liked that I captured the feeling from the day within the book – my aim exactly!


Print 21 Article

I was recently approached by Metropolitan South Institute of TAFE (MSIT) to do some photography to accompany an article. The article is for Print 21 Magazine: Konica Minolta and Pent Net go back to school.

Article from Print 21 - konica minolta and pent net go back to school MSIT metro south institute of TAFE

Truncated screenshot of the article

The brief was simple: a photograph of the two workers alongside their Konica Minolta machine and I would be credited for my work.

photograph for print 21 article - konica minolta and pent net go to school MSIT

Photograph that has been published.


CD cover art

Last year I was asked by a musician to do a photo shoot and to create a stylised vector drawing of him for the cover of his upcoming CD. Long story short: the three versions of the illustration never saw the light of day until now.

Since the design remains my intellectual property I can show you the stylised vector of the unnamed musician:

a musician that will not be named since they were an uncooperative client who wanted to rip me off

Three versions of the stylised vector ready for the CD cover

 

For what it is worth: I chose the bottom of the three versions for the cover and placed all the required text in the white space and it looked amazing.