Flower Tag design

I recently bought 10 different types of flowers and pots to plant them in so I could add some colour to my backyard. After planting I was very upset at how crappy the flower tags were. I will not show the originals because they were that bad. They were all red, had a crazy huge logo and the text for each flower was small, upper case and white on red. These tags were more about the company who grew them than about the individual flowers. I had to change this – design tags that were all about the flowers and not me.

As a graphic designer and photographer I started with photographing my new flowers. After getting the photographs off my camera I had to select all the best photographs, about 10 minutes. I spent about 15 minutes getting a rough template together that has the shape, clipping mask all ready to go and the text in place. Using the ‘template’ and the selected photographs, typing in the name, changing colours etc took about 20 minutes for all the tags. So basically I made 10 flower tags in about 45 minutes. Below is 8 of the 10 tags:

flower tags designed by Kassandra

New flower tag design (on black to make the colours pop)

Once I printed them all I cut them out and laminated them and then cut them out (again). Below are the flower tags as they are displayed in the pots:

photographs of the flower tags designed by Kassandra in situ

photographs of the flower tags on display

I have already had some friends and family mistake these flower tags for being the tags that came with the flowers since they are so well designed and professional looking. I smile because this is what I do.

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Gold Coast Big Day Out 2011 – sign design

I worked at the Gold Coast Big Day Out – making signs.

To start my job I did inventory:

 

Inventory of signs at Gold Coast Big Day Out

Inventory of signs at Gold Coast Big Day Out

 

The biggest job was 10 new signs that said “Surf the ocean not the crowd” below is a visual of how this job was done:

 

Big Day Out Surf the Ocean not the crowd

Big Day Out Surf the Ocean not the crowd

 

I worked on some other signs too:

 

Big Day Out Other signs Gold Coast 2011

Other signs made at Gold Coast Big Day Out 2011

 

While I was at the festival I tried to hunt down the signs that I made – I walked through a different entrance to the ones that I made signs for and as we were locked in I unfortunately did not get to take photographs of all my signs in situ. I did however find these three in situ:

 

Gold Coast Big Day Out 2011 - Signs in situ

Signs in situ at Gold Coast Big Day Out 2011

I had a great time working with the set up crew and it was great to see this festival come together over the three days that I worked on the set up.

 


The Dreaming

The Dreaming was amazing. (The Dreaming is “Australia’s international indigenous festival”. It is held at Woodfordia by the Queensland Folk Federation – the same people who organise Woodford Folk Festival and The Planting.) This year The Dreaming was the 11-14th of June (in the middle of winter which is a change from the summer festivals).

I have already mentioned that I was making signs for The Dreaming festival.

Being a part of the set up crew for a festival is amazing. The “family” atmosphere is much more profound.  It was amazing seeing how everyone in the set up crew had their small job to do over the week and by the end of the week there is a festival site ready to go and then the patrons arrive and it is festival time. Being a part of that inspired awe. It was most enjoyable getting fed three meals a day for a week – in exchange for our hard work (apart from most of the set up crew are not morning people and breakfast at 6:30-7:30am is a little too early for us).

So in the “signology” department – the department who make the signs – we um, make signs. Different departments ask for a sign and we do the lettering and paint them. As boring as it is painting between the lines it is still such a great feeling painting all day every day for a week with other like-minded people (sitting near a gas heater was a bonus – you see the heater is for the paint to dry). We all had a blast – it hardly seemed like work at all. I did enjoy myself but I find the Visual Arts (VisArts) department more creatively stimulating. I am still glad that I got to experience Signology.

Below are two types of signs that are created – general/traffic signs and (very large – 6 to 8 foot long) venue signs. In the images I have explained what I did for the signs – I ended up just doing lettering on some signs and other people (namely Jen) painted the letters. There are other signs where I was allowed to be a little creative (with glitter as well) and others where I had full creative freedom to make what I wanted.

General/traffic signs for The Dreaming festival held by Queensland Folk Federation (Woodford Folk Festival) signed lettered and painted by Kassandra

The Dreaming: General/Traffic signs

Venue signs for The Dreaming festival held by Queensland Folk Federation (Woodford Folk Festival) signs are lettered, designed and painted by Kassandra. Paint, festival, Woodford, WFF, Industry tent, art gallery, elders' tea room, venue tent. Watermarked for KassandraDesigns blog - Kassandra Designs.

The Dreaming - Venue signs

Something that was instilled in me at university was documenting my work as I went. I understand the merit of this – those first few steps in creating something will be lost forever if you do not document them. The image below is some photographs taken while I was creating the signs.

working images for all the signs I created for The Dreaming festival 2010 held by Queensland Folk Federation (Woodford Folk Festival) signs are lettered, designed and painted by Kassandra. Paint, festival, Woodford, Woodfordia, WFF, Industry tent, art gallery, elders' tea room, venue tent. Watermarked for KassandraDesigns blog - Kassandra Designs.

The Dreaming - Working images

Overall the experience inspired awe. There was an amazing atmosphere around the festival that I have never experienced before and you must experience it for yourself. The opening ceremony was amazing – I felt so privileged to watch so many indigenous groups perform for us. The other experience I have not had at either Woodford Folk Festival or The Planting festival was – I spent more time with my new friends at camp sites than I did in the festival. It was go great to catch up with everyone I have met at the other festivals. My shameful moment was running around to all the galleries as they were shutting – I made two of the gallery’s signs and didn’t look at the art over the four days – better late then never I guess. The last night, as per the tradition, I donned my red frock and went for a pub crawl, albeit alone, it was still a fun tradition to be a part of.

Until next Dreaming…


Urban Typography

13th May 2009

PROLIFERATION OF DIGITAL TYPEFACE IN THE URBAN ENVIRONMENT

A1 Major Assessment for ADN214 (Visual Identity and Exhibition Design) which focuses on either photography or digital illustration to represent the concept: technology’s affect on society/the human condition.

"Proliferation of Digital Typeface in the Urban Environment"

"Proliferation of Digital Typeface in the Urban Environment"

INSPIRATION

This all came about after seeing and photographing this particular scene:

The inspiration for the urban typography poster

The inspiration for the urban typography poster

I was on a Sunshine Coast train and I could not help but notice how many signs were in such a small place. All are from digital origins too. This made me think about digital typography and its affect on society. Then I started to research into the various areas:

  • urban environment = human condition/technology
  • digital type = technology
  • movable type = technology
  • photography = technology
  • desktop publishing = technology
  • time and space = human condition
  • pattern recognition = human condition
  • attention span = human condition

Some of the good bits that I found:

“For good or ill, Helvetica’s geometric forms litter the urban environment so densely that most of us barely notice them.”
King, E. 2007. Love Letters. Frieze. Iss. 107. Frieze, London.

“Design is everywhere. But if you live in a crowded urban environment, you are absolutely surrounded by it. Much of it may go unnoticed. Just paying attention to the ubiquitous samples of graphic design — for example posters, banners, billboards, etc. — Could fill every waking moment of your day.”
web reference

“Digital photography is to analogue photography what photography was to painting in the 1840’s. It is a process in which artists seek to establish the new medium’s definitions while acknowledging the
aesthetic dominance of an established art form.”
Halick, D. 1990. The Transcendental Machine? Leonardo. Vol 23. No 4. Pergamon Press, Great Britain.

“Feature Integration Theory (FIT) attempts to understand how visual attention binds (glues) separate features of individual objects together. FIT assumes a known visual system where colour, orientation and size are coded automatically without need for focal attention.”
Styles, E. 2005. Attention, Perception and Memory. Psychology Press, East Sussex.

This may seem like an insane amount of research but the overall presentation that I showed to the class on the 22nd of April 2009. The presentation was constructed in InDesign and exported as a PDF it ended up being 47 pages long. Here is the full list of references used:

BOOKS:

ABS, 2001. 1216.0 – Australian Standard Geographical Classification (ASGC)
Currie, N. Long, A. 2006. Foto.Log Book. Thames and Hudson, UK.
Drucker, J. 1984. Letter Press Language: Typography as a Medium for the Visual Representation of Language. Leonardo. Vol 17. No 1. Pergamon Press, Great Britain.
Ernge, D. 2004. Getting it Said: The 30-Second Attention Span. Bookbird. Vol. 42, Iss. 2. Bookbird, Basel. Pg 15.
Halick, D. 1990. The Transcendental Machine? Leonardo. Vol 23. No 4. Pergamon Press, Great Britain.
Heller, S. Ilić, M. 2008. Icons of Graphic Design. Thames and Hudson, UK.
King, E. 2007. Love Letters. Frieze. Iss. 107. Frieze, London.
Lawson, A. 1990. Anatomy of a Typeface. David R Godine Publisher, Boston.
Life Editors, 2004. The Great Life Photographers. Thames and Hudson, UK.
Lipton, J. 2009. To © or not to ©? Copyright and Innovation in the digital typeface industry. Case Legal Studies Research Paper. No. 09-1. Case Western Reserve University School of Law, US.
Reinking, G. 2003. Cosmic Legacy: Space, Time and the Human Mind. Vantage Press, NY.
Roidevin, R. 2003. Travels in Four Dimensions: The Egnimas of Space and Time. Science News. Vol 164. Iss 9. Science Services, Washington.
Shaw, P. 2007. Stop Making Type. Print. September. Accessed through http://www.proquest.com
Styles, E. 2005. Attention, Perception and Memory. Psychology Press, East Sussex.
Unknown Author, 1993. Macquarie School Dictionary. Macquarie, Australia.

WEBSITES

blog.howdesign.com/Urban+Typography.aspx
en.wikipedia.org/wiki/Desktop_publishing
en.wikipedia.org/wiki/Photography
en.wikipedia.org/wiki/Typeface
en.wikipedia.org/wiki/Urban_area
en.wikipedia.org/wiki/Urban_environment
tjout.tumblr.com/
weedsandwildflowersdesign.com/shoppe/index
www.atrissi.com/wordpress/?cat=1
www.bslaweb.org/webart/AwardWinners2006/UrbanEnvironment.gif
www.dreamstime.com/urban-alphabet-2-image301780
www.flickr.com/groups/oneletter/
www.hipstomp.com/collages/
www.mccullagh.org/photo/1ds-14/times-square-center
www.nastaev.com/wp-content/uploads/2008/11/ransom-note.jpg
www.nyc-architecture.com/MID/MID-TimesSquare3.htm
www.omegadude.com/2006/02/ransom-note-maker.html
www.orangeadnan.com/download/ts360panorama/ (REALLY GOOD)
www.presentationzen.com/presentationzen/2006/10/design_is_every.html
www.rodjenkins.com/album-adult/nj-nyc-99/
www.shoeschuster.com/ransomnote.html
www.soultones.com/pc_newyork.html

SOME PROCESS SCREENSHOTS

The other pictures that I would want to show alongside the final is:

some of the letters from final poster

some of the letters from final poster

This is only some of the letters that I used. There was 398 letters all up and also another 98 spaces.

aligning the letters with align top

aligning the letters with align top

This is how I constructed the grid – its all with illustrators built in snap and align functions.

FINAL PRODUCT AND THE ART GALLERY INFORMATION

The actual text says:

This is a ransom. This is a ransom for your time. This is a ransom for your attention. This is a ransom to witness the proliferation of digital typefaces in the urban environment. This is a ransom for all designers to take into account we are the cause of this proliferation. This is a ransom for all people to reflect on how the proliferation of digital typefaces affects us as a society where we overlook our own environment. This is a ransom to change your actions starting right now.                  – Kassandra Bowers 2009

When it was in the art gallery this is the card that was next to it:

REGENERATE art exhibition name plate

REGENERATE art exhibition name plate

The artist statement was written by the senior lecturer and at her request I did not change it. Artist Statement:

“Language through type envelops us in our urban environment, and yet typography is to language what maps are to geography, scores are to music and algebra is to mathematics. Typography underpins our every day life from when we wake up to our fist glimpse of an alarm clock, through to the tuning of a radio to the brands of shampoo, toothpaste and cereal. We are bombarded by typographic messages all vying for our attention and all before we have walked out the door. My work explores new and aging typefaces, made by mechanical means, photographed from the plethora of signs seen within our urban environment.  In my image, I have used type as moveable singular letters to make words and sentences, similarly to a ransom note made from magazines or newspapers.
My work asks the viewer to become aware of the language of signs that are embedded in our
modern western culture.”

The art piece was in the University of the Sunshine Coast Art Gallery from the 11th June 2009 – 10th July 2009.
It has also been selected to travel with the exhibition to the Gympie Art Gallery – Opening 20 October 2009.

I have also sent this to Semi-Permanent to hopefully be included in their 2009 Book 2.