It has been really interesting for me to see how much the trend of print mockups has been on the internet as a way to showcase your work. Not so long ago when I first was adding portfolio items to behance I was using just screenshots of my files and now I take the time (which is getting quicker and quicker) to make mockup images. They really do tell the story better and are instantly recognisable. It is not until I see the two side-by-side that I realise this is a trend that will not be going away and this is something I am very happy with.
It certainly makes a difference when showing spreads of a book. Previously I felt the need to show the spine and edges otherwise there is no context.
I really do not think the difference is as profound with the cover but certainly, it is more obvious that this is a book cover and not a flyer or something else.But when showing something really quite big, like a billboard, the mockups are simply wonderful because it is so much easier to understand the scale in this context.
I set up a you tube channel (kassandramovingimage) to start uploading media that is moving image hence the name of the channel. I have opted for the expression moving image for those times when the media is not technically a video.
The first ever moving image that I have uploaded to you tube is from the Woodford Folk Festival Fire Event. As the description says I took this video because it is a very unique viewpoint as the 80-180k or so people watching are sitting up on top of the hill where they cannot actually see the stage or performers but they can see pretty lights, feel the atmosphere and watch the fireworks or the fire (2011/12 there was no actual fire at the fire event).
Video taken on Nikon P5100 640x480px
1 January 2012