travel itinerary
Posted: Thursday,2nd June, 2011 Filed under: freelance, graphic design, typography | Tags: A4, black and white, cut and paste, data, designed, easy, format, hierarchy, holiday, illustrator, infographic, information, international symbols, layout, logo, paperwork, pay, paypal, personalised, personalized, plan, print, recreate, remake, travel, travel itinerary, trip, typography, word Leave a commentA friend of mine recently travelled. I had a look at their itinerary and cringed as it was too difficult to find all the important details but of course they are all important details.
This is the word doc that made me cringe:
The original itinerary
The redesigned itinerary
Since they were doing two stops on their trip it made sense to start with splitting up the Sydney trip and the Melbourne trip. I have a plethora of international standard symbols in EPS format so I grabbed Hotel and Plane as these are important details and need to be seen at a glance. I created a symbol which was the logo for the Printex convention they were going to. The flight details needed to stand out amongst the other flight information as well as the hotel details needing to stand out amongst the other hotel information. Once all these were in order it was easy to add in days, and lines to separate them all.
This is all the same information as the original except now it includes visual hierarchy, symbols and white space.
I asked my friend how the itinerary worked for their holiday. They told me that is was so much easier to use than anything they have previously used. They also told me they kept showing off their well designed itinerary to people.
Can I help make your itinerary easier to read!
$50 will get you a similar travel itinerary.
Flower Tag design
Posted: Friday,18th March, 2011 Filed under: graphic design, photography, Project, typography | Tags: clipping mask, compile, creating, cut, flower tag, flowers, graphic design, green, illustrator, in situ, Kassandra, laminate, layers, magenta, mask, orange, original, photography, pink, print, product, purple, red, remake, template, typography, water marked, white, yellow Leave a commentI recently bought 10 different types of flowers and pots to plant them in so I could add some colour to my backyard. After planting I was very upset at how crappy the flower tags were. I will not show the originals because they were that bad. They were all red, had a crazy huge logo and the text for each flower was small, upper case and white on red. These tags were more about the company who grew them than about the individual flowers. I had to change this – design tags that were all about the flowers and not me.
As a graphic designer and photographer I started with photographing my new flowers. After getting the photographs off my camera I had to select all the best photographs, about 10 minutes. I spent about 15 minutes getting a rough template together that has the shape, clipping mask all ready to go and the text in place. Using the ‘template’ and the selected photographs, typing in the name, changing colours etc took about 20 minutes for all the tags. So basically I made 10 flower tags in about 45 minutes. Below is 8 of the 10 tags:
New flower tag design (on black to make the colours pop)
Once I printed them all I cut them out and laminated them and then cut them out (again). Below are the flower tags as they are displayed in the pots:
photographs of the flower tags on display
I have already had some friends and family mistake these flower tags for being the tags that came with the flowers since they are so well designed and professional looking. I smile because this is what I do.
Kassandra Designs: visual identity design
Posted: Thursday,15th April, 2010 Filed under: graphic design, photography | Tags: address labels, banner, business card, compile, graphic design, hat, Kassandra, Kassandra design signature typeface, keyring, letterhead, logo, magnet, notepad, package, pen, photography, print, purple, remake, stamp, stationery, typography, visual identity, white Leave a commentI previously posted the graphic design behind the visual identity for Kassandra Designs and now I have the actual printed items.
It all started with the business cards I have already had printed:
My business cards
This is the full collection of items (everything is resting on my banner):
Kassandra Designs - identity package
The following is a photograph of the address labels, letterhead, keyring, stamp, busines cards, magnet, notepad and pen:
Kassandra Designs stationery package
The following compilation is most of the items by themselves.
Kassandra Designs promotional items: up close
The typography used on the image is the Kassandra signature typeface. I am really happy with how everything has turned out. The purple/pink colour on my letterhead is a little bland compared to the other items but otherwise really happy with the print quality and how the “paint” was produced.
Zionist Council
Posted: Thursday,15th April, 2010 Filed under: digital illustration | Tags: badge, freelance, Kassandra design signature typeface, layers, mask, original, photoshop, remake, tutorial, zionist council Leave a commentI made these for the State Zionist Council of Queensland in 2007. I was asked to take two images and convert them into an image that looked like a badge. I was given the images and a tutorial and started to create them. Here is the original and remake of both images:
badge 1
badge 2
While I was making these badges I realised that the images would need to be edited before being made into the badge. The image itself is just a layer in the overall design and in order for them to look good in a circle they did need to be changed. The first badge is clearly rearranged so the words “Isreal 60” were large enough to read – if the whole image was scaled it became hard to read the words. The person and Star of David were also repositioned in relation to the words. Overall the design is easier to read and see especially on the circle badge.
The second image was reflected horizontally and vertically in order to make the Star of David easier to see, have the flag look more like a flag in this context and to create an overall more balanced image inside the circle badge.
These badges were later placed in brochures.
When making these images it seemed appropriate to label the images with my Kassandra Designs signature typeface. I will probably do this alot now.
Kassandra Designs identity
Posted: Wednesday,31st March, 2010 Filed under: digital illustration, graphic design, typography | Tags: branding, cut and paste, graphic design, identity, illustrator, Kassandra, layout, logo, print, remake, typography, vector illustration 1 CommentFinally after some time I have an identity ready for print. Speaking of which the files have all been uploaded to the printer and going to be printed and delivered within the month! That should be exciting to see it all!
I have put in an order for these items:
- Pen
- Hat
- Keychain
- Sticky notes (like post-its)
- Stamp (self inking with just logo in black)
- Outdoor Banner (90.2 cm x 50.8 cm)
Kassandra - Banner design
- Magnets
Kassandra - Magnet design
- Notepad
Kassandra - note book design
- Return Address stickers
Kassandra Bowers - return address label design
- Letterheads
Kassandra - letterhead design
These items should all arrive by the end of the month. I got a good deal and get all these items for just under $50 delivered to my door. I save heaps because the company was doing free uploading of designs.
I will photograph the items when they arrive. Another full identity done by Kassandra.
Kassandra Designs 